Advertising and Sponsorship

Pickering is comprised of a highly affluent, educated, and diverse population. We exceed national averages in many desirable analytics.

Learn about Pickering's household demographics and social values to develop focus and strategic marketing campaigns.

The City consistently strives to provide quality events, programs, facilities and services to its residents while being mindful of how it spends property tax dollars - its main source of revenue.

Naming rights agreements and sponsorships can provide the City with alternative funding sources to enhance the quality of life for those who live here. By partnering with progressive and like-minded corporate partners, the City can provide greater value to residents while holding the line on taxes. 

Contact Mark Guinto to discuss opportunities.

2019

Naming Rights Announcement: August 26, 2019

The City of Pickering will be formally introducing the Chestnut Hill Developments Recreation Complex. This $1.125 million, 15-year agreement represents the first naming rights deal in Pickering’s history, and will help usher in a new era for this landmark building.

Frequently Asked Questions

What are naming rights?

Naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.

Through an agreement, terms like signage/sponsorship rights, partnership and renewal terms, fees and other negotiations are outlined.  

Why is the City of Pickering pursuing naming rights?

The City of Pickering consistently strives to provide quality events, programs, facilities and services to its residents while being mindful of how it spends property tax dollars - its main source of revenue.

Naming rights agreements can provide the City with alternative funding sources to benefit the quality of life for those who live here. Without exploring this option, the City may be forced to increase property taxes, go into debt, or cut back on services and programs.  

What does the City of Pickering’s naming rights program entail?

With Council’s approval in 2018, staff launched a new program to sell the naming rights of City-owned assets to companies or organizations for a fixed period of time. This entails the name only, and not the actual facility, or assets and operations within.  Naming rights will not impact programming or service delivery.

The City has conducted a professional inventory asset identification and valuation, which provides the opportunity to sell exclusive name sponsor rights to companies who align with the City’s vision, values, brand, and passions. 

What other cities pursue naming rights?

Across Ontario, there are over 70 parks, stadiums, arenas, recreation centres, theatres, and performance venues named after a business. The Tribute Communities Centre in Oshawa, FirstOntario Centre in Milton, Tim Horton’s Field for the Hamilton Tiger Cats, Paramount Fine Foods Centre in Mississauga, CAA Centre in Brampton.  More famous examples of naming rights deals include the Scotiabank Arena (formerly Air Canada Centre), Rogers Centre (formerly SkyDome), and the Scotiabank Caribbean Carnival (formerly Caribana). 

We take a hands on and personalized approach to ensuring your brand aligns with our City's values and resonates with our residents in a positive manner. Here's what some of our marketing partners had to say.

Pickering Honda is proud to be a partner of the City of Pickering. We have enjoyed the opportunity to be a part of some of the great City events. We look forward to our continued relationship and being involved with the community.

Craig Cowling, General Manager, Pickering Honda

As a Pickering business, Chartwell has enjoyed working with the City of Pickering and sponsoring seniors' events. The event organizers and staff are wonderful to work with. We look forward to many more years of partnership with the City.

Catherine Mackrell, Sales Consultant, Chartwell Parkway Retirement Residence

Being involved with Pickering Animal Services and their Responsible Pet Ownership Month activities gave us the opportunity to meet with passionate pet owners. Through our participation in Petapolooza and the Whiskers & Wags events, Global Pet Foods has gained valuable connections with Pickering residents that loves their pets.

Dan Wagnell, Owner, Pickering Global Pet Foods

We have been involved with the City of Pickering for many years, and this year by far has been the best year to have partnered with the City. The partnership program has been well thought out and has allowed us to have a comprehensive approach for everything we can invest in and be involved with for the entire year. It has been a privilege to work with the City of Pickering. We look forward to many more years of partnership.

Tyler Allan, Store Owner/Operator, Independent Grocer

We were pleased to take part as sponsor for the Summer Concert Series. As a large company and a primary employer in many Ontario communities, Ontario Power Generation (OPG) takes seriously its responsibility to be a good corporate citizen and neighbour. We believe that good corporate citizenship is directly based on operating our electricity generating facilities in a safe, efficient, productive, and reliable manner. We also believe that a good company gives back to the communities in which it operates, to help improve the quality of life in those communities.

Carrie-Anne Atkins, Manager Corp Relations & Communication - Pickering